Personal care products are an important segment of the Natural Products industry. Consumers are turning to natural & organic personal care products because of concerns about synthetic chemicals in cosmetics & toiletries. The Environmental Working Group (EWG) is the watchguard for this segment of the industry.
Retailers are responding by expanding their ranges of natural & organic personal care products, with some having dedicated areas for such products. Natural food shops still generate most sales, however the market share of conventional retailers is increasing. Major retailers are responding to consumer demand to sell products customers request. Based on demand we will include products in the following catagories:
- Skin care products
- Hair care products
- Oral care products
- Other natural & organic personal care products
With increasing awareness regarding harmful effects of chemical products on human body, consumers are being encouraged to adopt natural products. Growth is this industry is expected to be over 10% each year and products supporting the use of natural products in personal care products will lead the market.
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